Monday, April 19, 2010

bec & bridge Winter 2010

Another Aussie label to fall in love with, this one helmed by designers Becky Cooper and Bridget Yorston. "bec & bridge strikes a fine balance between aspirational and achievable fashion. A strong design aesthetic underlies each collection and resonates with their signature style - contoured lines and sleek silhouettes, the look is the epitome of young, modern and chic." (from

I like the athletic look of their winter collection. Sport-chic is a huge trend lately - think Alexander Wang S/S 2010 football collection. The thing I like about sportswear collections is that you can kind of be a little tongue-in-cheek with your literal take on sporty (bold lace-up theme here), but sportswear is inherently simple and casual (tank tops, t-shirts) so it's still wearable. Basically, it's fun.

What's with these Australians? Is there something in the water? Should I go there?

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